Content Coaching
For business owners and experts who want to create their own content, with a strategist in their corner. You know your business better than anyone. I help you turn that knowledge into content people want to watch, and help you feel like yourself when the camera's rolling.
You Already Have the Story
Most business owners I meet are full of good material. Then the camera comes out, and they freeze, ramble, or wait for the perfect day that never comes.
I've spent years coaching people through that moment: doctors, founders, and front-desk teams. What changes them is a clear idea, a little practice, and someone who tells them the truth about what's working.
Brainstorm sessions: 30 to 60 minutes to find your content. We dig into your business, your audience, and the stories hiding in your everyday work, and leave with ideas, hooks, and a plan for what to say.
Strategy and implementation sessions: 30 to 60 minutes to put it into practice. We map your strategy, then work on camera together, so you and your staff can film with confidence on your own.
Coaching I've done: video coaching for Dr. Thomas Lodi, internationally recognized in integrative oncology; social media training for every new Hydreight partner business; and in-house film strategy and staff coaching for Rainbow Ryders.
Sessions run virtually for clients anywhere, or in person around North Phoenix. I'll recommend equipment based on your goals and what you're filming.
My home base is North Phoenix, where I film in person and coach teams on site. See social media management in North Phoenix.
Month-to-month. No contracts.
Coaching is built around the sessions you need.
How Content Coaching Works
From Your First Session to Filming on Your Own
You bring the expertise. I help you say it on camera.
We start by talking through your business, your audience, and what you want people to know. Then we find the stories worth telling and shape them into ideas you can film.
In our sessions, we practice on camera together. I'll give you honest notes on delivery, framing, and pacing until filming feels natural. By the end, you and your team can plan, shoot, and post on your own.
What's included:
Brainstorm sessions to find your content ideas
Hooks, talking points, and simple scripts
On-camera practice with honest feedback
Coaching for owners and staff
Filming tips for phones and simple setups
Equipment recommendations based on your goals
A content plan you can keep using after we finish
One thing to know: Coaching works best when you show up ready to try. You don't need to be a natural. You just need to be willing to hit record.
Other Ways I Can Help
When you'd rather hand some of it off.
Each of these works on its own or alongside coaching. Click any service to see how it works.
Social Media Management: Strategy, content, and daily posting handled for you.
Content Creation: I come to you and direct the shoot, so you can focus on being on camera.
Video Editing: Film it yourself, then send it to my editing team to polish.
Social Media Advertising: Put your best videos in front of more people with Meta, TikTok, Pinterest, and Google ads.
Social Media Audit: A one-time review of your channels and a written plan to follow.
Need something beyond social media? I'll bring in the right people and stay your point of contact.
What This Looks Like in Practice
Every brand has different needs. Some rely on me and my team for everything, while others bring us in to work alongside the people they already have. Here’s a look at how we’ve worked with different brands to achieve their goals.
| Client | Goal | Social Media | Content Shoots | Content & Editing | Paid Ads | Web | Branding | Coaching | Influencer & UGC | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Education, authority, followers, conversions | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Social MediaContent ShootsContent & EditingPaid AdsEmailWebBrandingCoaching | |||
| Authority, followers, conversions | ✓ | ✓ | ✓ | Social MediaContent ShootsContent & EditingPaid AdsWebBrandingCoachingInfluencer & UGC | |||||||
| Conversions | ✓ | ✓ | ✓ | ✓ | Social MediaContent ShootsContent & EditingPaid AdsWebCoaching | ||||||
| Followers, conversions | ✓ | ✓ | ✓ | Social MediaContent & EditingPaid AdsEmailWebBrandingCoaching | |||||||
| Followers, conversions | ✓ | ✓ | ✓ | ✓ | Social MediaContent ShootsContent & EditingPaid AdsWebCoaching | ||||||
| Education, authority, followers, conversions | ✓ | ✓ | ✓ | ✓ | Social MediaContent & EditingPaid AdsEmailWebBrandingCoachingInfluencer & UGC |
No Cookie-Cutter Packages. No BS.
Your business is unique. Your marketing should be too.