Social Media Audit
An honest look at your social media, and a clear plan for what to do next. You're posting, but something feels off. Maybe it's missing, maybe it's outdated, maybe it was never quite right. The audit is a one-time, strategic review of your channels, with written recommendations you can put to work.
Sometimes You Need Someone Outside the Room
When you're inside your brand every day, it's hard to see what everyone else sees. I've been reviewing brands since 2007, and I'm known for telling clients what they might not want to hear but probably need to.
What the audit covers: what's missing, what's wrong, what needs to change, and what to add across your profiles, bios, voice, visuals, and video. The audit looks at strategy and substance. I don't calculate views or engagement rates.
What you receive: a written breakdown of what I found, with recommendations you can put to work on your own or with your team.
A solo service: the audit is a one-time project. Some teams take the plan and run. Others add content coaching or hand it off to full social media management. Every option is on the table, and none is required.
Home base is North Phoenix, where I film in person and coach teams on site. See social media management in North Phoenix.
In a Client's Words
"Jen is very attentive and detail-oriented. We learned so much from our initial consultation that it was a clear no-brainer to work with Jen. We are a small organization and only needed basic assistance, but we received much more than we ever knew we even needed to know. Thank you to Jen!" - Terri | Santa Monica History Museum
A one-time project, quoted after a complimentary Insight Call.
How the Social Media Audit Works
From First Call to Written Plan
Fresh eyes, honest notes, and a plan you can use.
We start with a complimentary 15-minute Insight Call so I understand your goals and where things feel stuck. Then I go through your channels one by one, the way a new customer would, and note what's working, what's missing, and what's holding you back.
If I have questions along the way, I'll reach out. When the review is done, you get a written breakdown of what I found and clear recommendations, in the order I'd tackle them.
What I review:
Profiles, bios, and links on each channel
Brand voice and how it carries across platforms
Visuals, from your grid to covers and thumbnails
Video hooks, pacing, and on-camera presence
Content mix and the themes you return to
What's missing that your audience is looking for
One thing to know: The audit is most useful when you're ready to hear it. I'll be kind, and I'll be honest.
Other Ways I Can Help
Where it can go from here.
Each of these works on its own or alongside your audit plan. Click any service to see how it works.
Social Media Management: Hand me the plan and I'll put it to work with strategy, posting, and community care.
Content Coaching: One-on-one sessions that help you and your team carry out the plan with confidence.
Content Creation: Shoot days in North Phoenix or wherever your brand lives, planned around what you want to share.
Video Editing: Send your footage and my editing team shapes it into Reels, Shorts, and long-form video.
Social Media Advertising: Paid campaigns built from your goals once your foundation is solid.
Need something beyond social media? I'll bring in the right people and stay your point of contact.
What This Looks Like in Practice
Every brand has different needs. Some rely on me and my team for everything, while others bring us in to work alongside the people they already have. Here’s a look at how we’ve worked with different brands to achieve their goals.
| Client | Goal | Social Media | Content Shoots | Content & Editing | Paid Ads | Web | Branding | Coaching | Influencer & UGC | ||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Education, authority, followers, conversions | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | Social MediaContent ShootsContent & EditingPaid AdsEmailWebBrandingCoaching | |||
| Authority, followers, conversions | ✓ | ✓ | ✓ | Social MediaContent ShootsContent & EditingPaid AdsWebBrandingCoachingInfluencer & UGC | |||||||
| Conversions | ✓ | ✓ | ✓ | ✓ | Social MediaContent ShootsContent & EditingPaid AdsWebCoaching | ||||||
| Followers, conversions | ✓ | ✓ | ✓ | Social MediaContent & EditingPaid AdsEmailWebBrandingCoaching | |||||||
| Followers, conversions | ✓ | ✓ | ✓ | ✓ | Social MediaContent ShootsContent & EditingPaid AdsWebCoaching | ||||||
| Education, authority, followers, conversions | ✓ | ✓ | ✓ | ✓ | Social MediaContent & EditingPaid AdsEmailWebBrandingCoachingInfluencer & UGC |
No Cookie-Cutter Packages. No BS.
Your business is unique. Your marketing should be too.